For those of you not familiar with the term; SEO relates to the performance of your website in web searches via search engines such as Google, in relation to certain search terms. Large companies spend an inordinate amount of money on this process to ensure that they appear as near to the top of the first page of search results as possible. That does not mean that it will cost a fortune for you to appear on that page too. Optimisation is a process of applying carefully chosen phrases that web users might type to find what they are searching for. These can be broad ranging, but are all relative to the name, products, services, industry and location of your company.